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NSBW/NSLW

National School Breakfast Week (NSBW) and National School Lunch Week (NSLW) are yearly events designated to highlight the importance of a well-balanced breakfast and lunch to the health and well-being of our nation's children. NSLW occurs every October while NSBW occurs every March, providing an opportunity to promote awareness for healthy school meals in the fall and spring of each year each semester.

ARAMARK School Support Services gears up every year to celebrate with students across the country and get them excited about eating healthy meals in the school cafeteria. As part of our celebration, we design special menus, posters, banners and fun promotions, built around the year's theme.

For NSLW 2005, the theme was "School Lunch: It's Instrumental!". ARAMARK's nutrition mascot, Spike™, and his friends visited elementary students in cities across the country during this key week. Parents were invited to join the celebration with their child. At the secondary level, promotions were developed to motivate students to purchase healthier meal options and nutrition awareness collateral insert was distributed.

Both special weeks offer the district an opportunity to communicate and promote the food service program to both parents and students. Many clients see an increase in overall participation during and after the in-school NSLW and NSBW celebrations.

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