12 Spot™
Launched in 2004, 12 Spot was designed to reflect the habits, choices and nutritional requirements of today's tweens (6-8th graders). It celebrates their lifestyles and aspirations. The 12 Spot features healthy new menu items as well as bright colors painted on the walls, fun food packaging, new lighting and music, updated and creative merchandising materials and casual uniforms worn by the 12 Spot food service team. It's a place where students can refuel and reenergize.
Our 12 Spot and U.B.U. Lounge menus received the Nation’s Restaurant News 2005 MenuMasters Award for Best On-Site Concept Menu. In recognizing ARAMARK, NRN said the new brands are extremely innovative and respond to changing customer preferences. But, more importantly, our toughest customers at the secondary level are responding positively as well. Districts who have implemented the 12 Spot or U.B.U. Lounge are realizing an average increase in participation of 10-15%! That means more students are eating healthy meals on a daily basis!
Please click the link below to learn more about the research and components of the 12 Spot.
Download Brochure (PDF format)
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